By Cherie Anderson In today’s fast changing marketplace it is a challenge to keep up with every new trend or business model. So how do you achieve long-lasting success in a dynamic global market? According to an article by Jack Welch of the Jack Welch Management Institute at Strayer University, the key is in your authenticity. While it is important to possess business savvy qualities like tenacity, self-confidence and a broad range of skills, possessing these qualities alone may not necessarily yield long-term success. According to Welch, “the most powerful thing you can do is, well be real.” Authenticity yields long lasting success. When you are authentic, not phony, people are more receptive to hear what you know and are interested in what you can do. In our industry, every day we sell our services, which means, we must also sell ourselves. As an example, any interior design, workplace planning, sustainable design, lab solutions or specialized move management service delivered by IDO is done by the hands of people who work here. Drawing from the wealth of talents and skills from the staff can only partly contribute to the success and growth of an organization. The other ingredients of a successful formula derives from the maturity of leadership that encourages, accepts and appreciates the uniqueness of each team member, pushing them to be open, genuine and collaborative in their interaction in the marketplace and among their peers.