By: Donna Metallic How can organizational performance impact a good workplace design? Organizational performance is the analysis of a company’s performance as compared to goals and objectives. To realize this potential impact we have to focus our effort in two areas: Framing workplace design strategies as a business case and viewing our responsibilities as designers in a broader context by integrating organizational management tools as components of the workplace design process. One of the top business concerns for interior designers is to get clients to understand the value of design. As a profession our inability to articulate just what the real value of good workplace design can mean to an organization. The root of this problem lies in the perception of what designers do and how that translates into the value of workplace design. I would propose that what we do as designers, and what a successful workplace design strategy does, is make our client’s business successful. At the end of the day, the greatest contribution designers can make for clients is to contribute to their success, both financially and organizationally, and we do this through the design of the workplace. It is impossible to design workspaces for organizations without being able to grasp and understand what their organizational performance design is. By understanding this component we are able to analyze our client’s business at a more meaningful level and will also be able to understand what is needed to enable organizational performance and how workplace design can contribute to enabling it. Developing workplace design strategies and solutions based on organizational design will provide the substance to demonstrate its contribution to organizational performance. What is organizational design: it is to create alignment in every resource of the organization, thereby supporting business success. Organizational performance has the potential to contribute greater financial gain than the cost savings realized from reducing real estate. Linking the design of the workplace begins to change the discourse about value and what to measure. For instance, a client who desires greater collaboration and wants the workplace to facilitate that needs to understand that all of the collaborative work spaces in the world will not make an organization collaborative by itself. An organizational design framework will allow the design professional to identify the client’s organizational needs at a more fundamental level and then we can design spaces that will help facilitate collaboration, thus impact our client’s bottom line.