NeoCON 13 Buzz Part I: The New Field of Workplace Strategy, is it really “NEW”?

NeoCON 13 Buzz Part I: The New Field of Workplace Strategy, is it really “NEW”?

By: Jill Mendoza Aligning work habits with work environment to facilitate efficiency for many of our Clients is becoming a priority.  Many companies, regardless of the industry they are in, are now coming to relay upon their workplace planning strategies to entice and keep the most talented staff and cultivate corresponding results. Many larger design firms and corporations are promoting the evolution of the importance of workplace planning within an organization as a new field of expertise and have identified it as the field of Workplace Strategy.  Randy Howder, a Gensler workplace strategist says, “The role of the workplace strategist is to get to know the organization in a really deep way.  It’s more than just one vision session. It’s really living with the client, like how Frank Lloyd Wright used to go live with clients, to really respond to the environment.” Interior Design features an article on how this new field of Workplace Strategy is impacting new office spaces. Ask anyone in design and they’ll tell you contemporary office design is about creating workplaces that are responsible to human behavior.  Even cubicles began with the intention to increase productivity, with some privacy, places to tack up and display work, varying heights and desk levels to encourage blood-flow via part-time standing.  When planning offices today we have similar intentions but with added flexible, adaptable, imperfect  and even slightly incomplete (so clients can finish as they wish) workplaces in which change and choice are requested, appreciated, and meant to be inspiring. IDO has been providing our workplace planning services for years. So I guess you could say we are “Workplace Strategists” now.  We help our clients create environments that enable them to be successful, as defined by their own expectations, not ours.  It’s good to know what you have always done well remains relevant and apart of the new Industry BUZZ! Photo Courtesy of Herman Miller “Living Office”

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