2024 Colors of the Year we know so far

Although we are still 31 days away from the actual start of fall and the weather hasn’t prepared anyone for the crisp air in the coming months, Pantone and our favorite paint brands are here to get us ready for the changing seasons. 

Last year, Pantone chose a vivid purplish-red color called “Viva Magenta.” They called the bold hue “an unconventional shade for an unconventional time.” While in 2023, Sherwin-Williams chose a more minimal, subtle hue with “Redend Point 9081”.  So far, the colors exemplifying 2024 are looking a little more natural and a lot more earthy. But it’s still early in the game, and plenty of brands have yet to weigh in.

Let’s take a look at the 2024 Colors of the Year selections we know about so far. *Cover photo courtesy of Behr. 

HGTV Home by Sherwin-Williams: Persimmon

HGTV Home, a line launched in 2011 uniting the design expertise of HGTV and the quality of SW, is a residential line by Sherwin-Williams but one that still inspires us commercially. “Renewed Comfort” is the name of HGTV Home by Sherwin-Williams’s 2024 Color Collection of the Year, and it’s filled with gentle neutral colors that are “restful and restorative.”

The brand’s 2024 Color of the Year, selected from that collection, is “Persimmon,” an earthy terracotta shade that’s both calming and cheerful.

“Persimmon balances the energy of tangerine with grounded neutral undertones, making it perfect for spaces like living rooms and kitchens as it promotes positive relationships and conversation. The beautiful shade helps rejuvenate a space while bringing unique design visions to life,” Ashley Banbury, Sherwin-Williams’ color marketing manager, said in a press release.

Along with Persimmon, the HGTV Home by Sherwin-Williams brand released a color collection featuring nine additional shades designed to be effortlessly mixed and matched. The collection includes happy citrus shades—like Persimmon and Friendly Yellow—along with soothing neutrals, such as Pearly White, Cyberspace, and Softer Tan.

“The Renewed Comfort Color Collection is restful and restorative with an expressive touch to showcase unique personal style—bringing a sense of comfort with a new, refreshed outlook,” said Ashley Banbury, Sherwin-Williams’ color marketing manager, in a press release.

Dutch Boy: Ironside

“Ironside” is Dutch Boy Paint’s color choice for 2024. The brand describes the nature-inspired olive-green color as a great one for anyone who seeks to make their home a “sanctuary for well-being.”

“Ironside is rooted in comfort and creates a space that is elegant and charming. As dark shades become more appreciated in the home, this deep olive is versatile in wide-open spaces or enclosed comfy places, reflecting well-being from all angles,” Dutch Boy said in a press release.

Ironside is one of Dutch Boy’s tested “One-Coat Colors,” which the brand says can deliver “optimal coverage” with just one coat of paint.

Behr: Cracked Pepper

Behr Paint Company’s choice for 2024 is “Cracked Pepper,” a soft black color that’s sophisticated and versatile.

Cracked Pepper is neutral enough to adapt to any design style, from midcentury modern to rustic farmhouse. It also plays well with a variety of textures. Pair it with plush furniture and a soft shag rug for a cozy gathering space or incorporate metallic accents and exposed architectural elements for an industrial aesthetic.

Behr explained in a press release that it chose Cracked Pepper after conducting research that showed more than half of Americans believe darker colors give a room a “designer aesthetic,” and help create a “bold” and “fresh” new look. The moody shade adds sophistication to any space. “We recognize the growing desire for using darker colors throughout spaces,” said Jodi Allen, global chief marketing officer at Behr Paint Company.

Valspar: Renew Blue

“Renew Blue” is the chosen tint for Valspar’s 2024 Color of the Year. The paint brand went with the hue they describe as “a balanced blue with a touch of grayed sea-green” to transform any room into a restful space, according to a press release.

Valspar’s director of color marketing Sue Kim explained in the release that blue’s versatility was a reason they settled on “Renew Blue,” and that the neutral-like color can be used as a foundation to build off of while keeping “wellness and comfort” at the forefront.

“Inspired by fleeting elements like fog, mist, clouds, and glacier lakes, Renew Blue elevates the everyday mood, encourages self-expression, and evokes a feeling of balance and calm, with a twist of unique spontaneity,” Kim said in the release.

Pantone Palette Fall/Winter 2023/2024:











Persimmon TCX 16-1544

Conch Shell TCX 15-1624

Firey Red TCX 18-1664

Fired Brick TCX 19-1337

Sharp Green TCX 13-0535

Lacecap Hydrangea TSX 14-3921

Spectra Yellow TCX 14-0957

Olive Oil TCX 16-0847

Sparkling Grape TCX 19-3336

Blue Atoll TCX 16-4535

Announced in February 2023, the Pantone Fashion Color trends for Fall/Winter for London Fashion Week brings in “a palette of fresh, vibrant and invigorating color. It inspires unorthodox color combinations and encourages freedom of self and invites new conversations,” according to Laurie Pressman of the Pantone Color Institute.

Reflecting a focus on unique personalization and our desire to break free, this season’s colors rejoice in individuality and creativity, blending our need for a vibrant, joyful color that actively vies for attention with essential, yet refined subtle timeless tones. Celebrating a sense of freedom, spontaneous color expressions, and unorthodox color pairings, these chosen colors expand our understanding of color, driving us toward a new openness and promoting a message to stay true to ourselves.

So, cheers to our favorite time of the year when we get inspired by what’s new and fresh in the color game. And of course, we will wait (im)patiently for the next round of 2024 announcements from Pantone & Sherwin-Williams later this year.

Which Color of the Year 2024, so far, is your favorite? Visit our IDO Facebook or Instagram pages and comment on our posts. 

Written by Anne Holden