What Color is Your Persona?

What Color is Your Persona?

By:  Janet Thomas, RID If you have ever wondered what influences color trends in Fashion and Design then take the time to watch ColorEvolution   from the Shaw Contract Group. It is a fascinating overview of anthropological, economic, and climactic movements that shape change in our world. Shaw identifies six personas which are juxtaposed in pairs. Each persona has its’ representative color family and unique characteristics: The RADICAL – Youth, uncertain about the future, turn to protest and demonstration to transform the planet. Colors are tinted blacks mixed with whites to create tension. VERSUS The VISIONARY – Through a filtered lens, look away from the darkness towards the clean, fluid and organic, symbolic of hope. Colors are tinted whites evoking purity and honesty. The NOMAD – Grounded and reconnecting with the earth, society and innovation, while seeking balance, serenity, overall health and wellbeing. Colors are earthy, terrain and vegetation inspired. VERSUS The FUTURIST – Aware of surroundings, embracing technology, evolving rapid prototyping and 3-D printing to create a simpler life. Colors are prismatic, crystalline, translucent and luminescent. The RESIDENT – Utilitarian, community based, focused on quality, craftsmanship and sustainability. Colors are classic primaries blended with neutral naturals. VERSUS The GLOBESEEKER – Globally connected, integrating our heritage with other cultures around the world.  Colors are bright, neon, energized. Which persona inspires you?   Yarn Bombing photo credited to Toronto Knit Café.files.wordpress Kitchen-recycled-materials… photo by Fran Parente

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